Overview of G2

G2 is a leading online platform for business software evaluation. It empowers users to make informed software decisions by aggregating user-generated ratings and reviews, with a specific focus on enterprise and business solutions.

This comprehensive resource allows for product comparisons and insights from real-world user experiences.

“G2’s programmatic SEO strategy efficiently generates targeted content, driving substantial organic traffic and establishing G2 as a go-to resource for business software reviews and comparisons.”

A brief overview of G2’s programmatic SEO strategy

G2 utilises programmatic SEO to create a massive collection of content targeting specific software comparisons and “best of” lists within the business software category. This approach allows them to:

  • Generate Content at Scale: Programmatic SEO automates content creation, enabling G2 programmatic SEO to publish many pages efficiently.
  • Target User Needs: They focus on content that directly addresses user needs, like comparing specific software options or highlighting top choices in a particular software category.
  • Leverage Data: This strategy likely relies on data sources to populate content with relevant information and comparisons.

This approach allows G2 to capture organic traffic for various software-related searches, ultimately driving users towards valuable reviews and comparisons.

Segregation of traffic numbers behind G2’s programmatic SEO strategy

    • Direct: 18.09%  (1.1M)

    • Organic Search: 72.6% (4.2M)

Direct Traffic (18.09%, 1.1M visits):

This refers to website visits where the user arrived directly at G2’s website without clicking a link from another source. Here’s how they might have landed on G2:

    • Typing the URL directly into their browser bar.

    • Clicking a bookmark they saved for G2.

    • Clicking a link from an email or document that doesn’t track the referring source.

Organic Search Traffic (72.6%, 4.2M visits):

This refers to website visits where users found G2 through search engines like Google or Bing. These visits likely happened because:

    • G2 ranks well for relevant keywords related to business software reviews and comparisons.

    • Users searched for terms like “best marketing software” or “CRM software comparison” and landed on a G2 page that addressed their search query.

Why This Traffic Breakdown is a Success for G2

A high percentage of organic search traffic (72.6%) is a strong indicator of G2’s successful SEO (Search Engine Optimization) strategy. Here’s why:

    • Organic traffic is typically considered high-quality traffic. Users who find G2 organically are likely actively searching for information about business software solutions, making them more likely to be potential customers.

    • A significant portion of direct traffic (18.09%) suggests brand awareness. This means users know G2 and trust it enough to visit directly, indicating a strong brand reputation.

    • Combined, this traffic mix demonstrates a well-rounded strategy. G2 attracts users who are actively researching (organic search) and those already familiar with the brand (direct).

In essence, G2’s traffic breakdown suggests they’re capturing both new users searching for software solutions and existing users returning for more information. This combination is a strong foundation for continued growth and user engagement.

Source: Semrush

Detailed G2’s programmatic SEO strategy

https://www.g2.com/

1M+ pages indexed on Google

6.6M+ Monthly organic traffic

Compare {software1} and {software2}

    1. Compare Elead and Vinsolutions Connect CRM

Best {Services Providers}

    1. Best Recruitment Agencies

A Deep Dive into the Structure of G2 Pages/Section

This section delves into the structure of G2’s pages, focusing specifically on Software Comparison Pages and Best Agencies/Software Pages. We’ll explore the data points used on each page type to provide a comprehensive understanding of how G2 presents information.

Software Comparison Page

Within this category, G2 utilises programmatic SEO website optimisation to generate targeted landing pages that compare specific commercial software products. These pages leverage the {software 1} vs. {software 2} format to address user needs directly.

To illustrate the effectiveness of this approach, let’s explore some examples of software comparison pages and their corresponding monthly organic traffic figures

Example page Monthly organic traffic
Compare Freckle and i-Ready Learning 567
Compare Elead and VinSolutions Connect CRM 962
Compare Asana and monday.com 2.2k

Data Points

Here are some of the key data elements G2 incorporates into these programmatically generated pages:

    • A title containing name of softwares {Software1} and {Software2}

    • A quick answer and a short description of the comparison

    • Feature and pricing comparison as tables of both software

    • Links to the individual software review pages

    • Some information about software reviewers

    • Alternatives of each software

    • CTA buttons

Best Agencies/Software Pages

Within this section, G2 curates content highlighting leading commercial software and service providers within specific business verticals. These programmatically generated pages, categorized as “best software/service” listings,  function similarly to blog posts, offering in-depth comparisons and user insights.

Following this section, we will examine a selection of these “best software/service” pages to analyze their monthly organic traffic volume.

Example page Monthly organic traffic
Best ERP systems 28k
Best CRM software 20k
Best recruitment agencies 28k

Data Points

To deliver valuable insights to users, G2 leverages these data points on its programmatically generated pages:

    • A long description of the category

    • A list of software in the categories that can be compared

    • A name and logo of each software in the list

    • A short description of each software

    • Information about users, industries, and market segments of each software

    • Other similar Categories

 

Build a programmatic SEO Strategy with uG

This exploration of G2’s success with Programmatic SEO (pSEO) demonstrates this approach’s power to scale organic traffic and brand awareness.  Partnering with a seasoned pSEO expert like upGrowth can be transformative for businesses seeking to replicate this success. upGrowth’s deep understanding of pSEO strategies can help you develop targeted content that attracts your ideal customers and drives sustainable business growth.

Watch Now: How G2’s Programmatic SEO Strategy Drives 6M+ Monthly Organic Visits


Segregation of traffic numbers behind G2’s programmatic SEO strategy

    • Direct: 18.09%  (1.1M)

    • Organic Search: 72.6% (4.2M)

Direct Traffic (18.09%, 1.1M visits):

This refers to website visits where the user arrived directly at G2’s website without clicking a link from another source. Here’s how they might have landed on G2:

    • Typing the URL directly into their browser bar.

    • Clicking a bookmark they saved for G2.

    • Clicking a link from an email or document that doesn’t track the referring source.

Organic Search Traffic (72.6%, 4.2M visits):

This refers to website visits where users found G2 through search engines like Google or Bing. These visits likely happened because:

    • G2 ranks well for relevant keywords related to business software reviews and comparisons.

    • Users searched for terms like “best marketing software” or “CRM software comparison” and landed on a G2 page that addressed their search query.

Why This Traffic Breakdown is a Success for G2

A high percentage of organic search traffic (72.6%) is a strong indicator of G2’s successful SEO (Search Engine Optimization) strategy. Here’s why:

    • Organic traffic is typically considered high-quality traffic. Users who find G2 organically are likely actively searching for information about business software solutions, making them more likely to be potential customers.

    • A significant portion of direct traffic (18.09%) suggests brand awareness. This means users know G2 and trust it enough to visit directly, indicating a strong brand reputation.

    • Combined, this traffic mix demonstrates a well-rounded strategy. G2 attracts users who are actively researching (organic search) and those already familiar with the brand (direct).

In essence, G2’s traffic breakdown suggests they’re capturing both new users searching for software solutions and existing users returning for more information. This combination is a strong foundation for continued growth and user engagement.

Source: Semrush

Detailed G2’s programmatic SEO strategy

https://www.g2.com/

1M+ pages indexed on Google

6.6M+ Monthly organic traffic

Compare {software1} and {software2}

    1. Compare Elead and Vinsolutions Connect CRM

Best {Services Providers}

    1. Best Recruitment Agencies

A Deep Dive into the Structure of G2 Pages/Section

This section delves into the structure of G2’s pages, focusing specifically on Software Comparison Pages and Best Agencies/Software Pages. We’ll explore the data points used on each page type to provide a comprehensive understanding of how G2 presents information.

Software Comparison Page

Within this category, G2 utilises programmatic SEO website optimisation to generate targeted landing pages that compare specific commercial software products. These pages leverage the {software 1} vs. {software 2} format to address user needs directly.

To illustrate the effectiveness of this approach, let’s explore some examples of software comparison pages and their corresponding monthly organic traffic figures

Example page Monthly organic traffic
Compare Freckle and i-Ready Learning 567
Compare Elead and VinSolutions Connect CRM 962
Compare Asana and monday.com 2.2k

Data Points

Here are some of the key data elements G2 incorporates into these programmatically generated pages:

    • A title containing name of softwares {Software1} and {Software2}

    • A quick answer and a short description of the comparison

    • Feature and pricing comparison as tables of both software

    • Links to the individual software review pages

    • Some information about software reviewers

    • Alternatives of each software

    • CTA buttons

Best Agencies/Software Pages

Within this section, G2 curates content highlighting leading commercial software and service providers within specific business verticals. These programmatically generated pages, categorized as “best software/service” listings,  function similarly to blog posts, offering in-depth comparisons and user insights.

Following this section, we will examine a selection of these “best software/service” pages to analyze their monthly organic traffic volume.

Example page Monthly organic traffic
Best ERP systems 28k
Best CRM software 20k
Best recruitment agencies 28k

Data Points

To deliver valuable insights to users, G2 leverages these data points on its programmatically generated pages:

    • A long description of the category

    • A list of software in the categories that can be compared

    • A name and logo of each software in the list

    • A short description of each software

    • Information about users, industries, and market segments of each software

    • Other similar Categories

 

Build a programmatic SEO Strategy with uG

This exploration of G2’s success with Programmatic SEO (pSEO) demonstrates this approach’s power to scale organic traffic and brand awareness.  Partnering with a seasoned pSEO expert like upGrowth can be transformative for businesses seeking to replicate this success. upGrowth’s deep understanding of pSEO strategies can help you develop targeted content that attracts your ideal customers and drives sustainable business growth.

Watch Now: How G2’s Programmatic SEO Strategy Drives 6M+ Monthly Organic Visits


Key Takeaways

With 72.6% of traffic coming from organic search, G2’s SEO strategy effectively captures users searching for business software reviews and comparisons, highlighting their strong search engine presence.
G2 utilises a programmatic SEO framework to automate the generation of many pages, enabling them to efficiently produce content that targets specific software comparisons and “best of” lists.
The content generated focuses on directly addressing user needs, such as comparing specific software options or highlighting top choices in a particular software category, ensuring relevance and value for users.
The mix of direct (18.09%) and organic search traffic reflects a well-rounded strategy, indicating strong brand recognition and the ability to attract new users through effective SEO efforts. This balance helps G2 capture returning users and new visitors, contributing to sustainable growth and user engagement.