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Overview of 99acres
99acres is a popular online real estate platform with 17.9 million monthly organic visitors. Their innovative programmatic SEO strategy primarily fuels this impressive traffic volume. With the help of a comprehensive property database and content optimised for search engines, 99acres has established itself as a reliable source for both real estate professionals and individual buyers/sellers.
A brief overview of 99acres’s programmatic SEO strategy
99acres’s programmatic SEO strategy focuses on dynamically generating highly optimised pages for search engines. This involves creating specific landing pages for different localities and property types, each designed to rank well for relevant keywords and attract organic traffic. Key components of their approach include:
Dynamically Generated Locality Pages: 99 acres creates dedicated pages for specific localities, neighbourhoods, and cities. These pages are dynamically generated and optimised with relevant keywords, such as “{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos”.
Location-Specific Real Estate Pages: 99acres generates pages for real estate in specific locations, targeting queries like “Property in {Location}- Real Estate in {Location}”.
Structured Data and Rich Snippets: 99acres extensively utilise structured data markup to provide search engines with detailed information about properties, localities, and real estate-related data.
Comprehensive On-Page Optimization:
Each dynamically generated page is optimized with relevant titles, meta descriptions, headings, and content to align with user search intent.
Segregation of traffic numbers behind 99acres’s programmatic SEO strategy
- Direct: 73.3% (14M)
- Organic Search: 24.01% (4.6M)
The traffic data for 99acres reveals an interesting distribution:
Direct Traffic: 73.3% (14M): The high percentage of direct traffic, at 73.3%, indicates strong brand recognition and loyalty among 99acres’ users. This suggests that users are familiar with the 99acres platform and tend to navigate directly to the site, rather than discovering it through search engines.
Organic Search Traffic: 24.01% (4.6M): Despite the dominant direct traffic, 99acres still manages to capture a significant portion of its traffic, 24.01%, from organic search. This demonstrates that the company’s programmatic SEO strategy is effective in helping the website rank for relevant real estate-related keywords, allowing it to attract new users through search engine results.
Detailed 99acres programmatic SEO strategy
17.9M+ monthly organic traffic
46M+ pages indexed on Google
{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos
- Samaspur, Gurgaon – Map, Property Rates, Projects, Reviews, Photos & Videos
- Awadhpuri, Bhopal – Map, Property Rates, Projects, Reviews, Photos & Videos
Property in {Location}- Real Estate in {Location}
- Property in Mumbai – Real Estate in Mumbai
- Property in Jaipur – Real Estate in Jaipur
A Deep Dive into the Structure of 99acres Pages/Section
Locality Pages
- Name of the Locality with Key Features
- About the locality
- Societies in the Location
- Recommended Properties
- Explore Nearby Landmarks Section with Navigational Map
- Price section
- Reviews and Recommendations
- Similar Properties
- New & Insights
- FAQs
Location Real Estate Pages
- List of the properties in the area with CTA and key details
- Explore Section for the overall location
- Menu with all helpful filters
- FAQs
99acres’ Programmatic SEO Strategy Breakdown
Targeted Keyword Expansion:
By implementing programmatic SEO, 99acres scales its content to capture long-tail and hyper-local keywords, ensuring broad search visibility across numerous property-related queries.
Advanced Structured Data:
Structured data is employed strategically to enable rich snippets, enhancing their SERP presence and attracting more qualified clicks.
User-Centric Experience:
Pages are designed with usability in mind, using detailed property descriptions, neighborhood insights, and interactive features to guide visitors toward conversions.
Scalability and Efficiency:
Unlike traditional SEO, 99acres’ approach is highly scalable, enabling rapid content deployment across new and emerging locations.
Build a programmatic SEO Strategy with uG
The success of 99acres underscores the power of programmatic SEO. At uG, we help businesses craft customised strategies to dominate their industry. With comprehensive listings and intuitive search tools, they guide users on their journey to finding their dream homes.
We help businesses replicate this success, crafting plans to dominate their industry. With our strategic approach, you’ll not only reach but surpass your growth goals. Elevate your online presence and watch your business flourish with us by your side.
Watch Now: How 99acres Programmatic SEO Delivers 17.9M+ Monthly Organic Traffic
Glossary of Key Terms
Programmatic SEO (pSEO): An SEO strategy that leverages automation and large-scale data analysis to generate and optimize website pages, often targeting a vast number of keywords.
Dynamically Generated Pages: Web pages created and updated automatically based on pre-defined templates and data sets, allowing for efficient scaling of content and SEO efforts.
Locality Pages: Website pages specifically designed to target users searching for information related to a specific location, often including local keywords, maps, and relevant content.
Structured Data: Standardized data markup added to website code to provide search engines with clear and concise information about the content on the page, improving visibility and understanding.
Rich Snippets: Enhanced search results that display additional information extracted from structured data, such as ratings, reviews, and pricing, making listings more visually appealing and informative.
Direct Traffic: Website traffic generated when users directly enter the website address or click on a bookmark, indicating brand awareness and user loyalty.
Organic Search Traffic: Website traffic originating from users clicking on unpaid search engine results, highlighting the effectiveness of SEO efforts in driving relevant visitors.
Keyword: Words or phrases that users enter into search engines when looking for information online. Effective keyword research and targeting are crucial for successful SEO.
On-page Optimization: The practice of optimizing individual web pages to improve their search engine ranking and user experience, involving elements like title tags, headings, content, and internal linking.
Call to Action (CTA): A marketing term referring to any element on a webpage that encourages users to take a specific action, such as “Learn More,” “Contact Us,” or “Sign Up.”
Segregation of traffic numbers behind 99acres’s programmatic SEO strategy
- Direct: 73.3% (14M)
- Organic Search: 24.01% (4.6M)
The traffic data for 99acres reveals an interesting distribution:
Direct Traffic: 73.3% (14M): The high percentage of direct traffic, at 73.3%, indicates strong brand recognition and loyalty among 99acres’ users. This suggests that users are familiar with the 99acres platform and tend to navigate directly to the site, rather than discovering it through search engines.
Organic Search Traffic: 24.01% (4.6M): Despite the dominant direct traffic, 99acres still manages to capture a significant portion of its traffic, 24.01%, from organic search. This demonstrates that the company’s programmatic SEO strategy is effective in helping the website rank for relevant real estate-related keywords, allowing it to attract new users through search engine results.
Detailed 99acres programmatic SEO strategy
17.9M+ monthly organic traffic
46M+ pages indexed on Google
{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos
- Samaspur, Gurgaon – Map, Property Rates, Projects, Reviews, Photos & Videos
- Awadhpuri, Bhopal – Map, Property Rates, Projects, Reviews, Photos & Videos
Property in {Location}- Real Estate in {Location}
- Property in Mumbai – Real Estate in Mumbai
- Property in Jaipur – Real Estate in Jaipur
A Deep Dive into the Structure of 99acres Pages/Section
Locality Pages
- Name of the Locality with Key Features
- About the locality
- Societies in the Location
- Recommended Properties
- Explore Nearby Landmarks Section with Navigational Map
- Price section
- Reviews and Recommendations
- Similar Properties
- New & Insights
- FAQs
Location Real Estate Pages
- List of the properties in the area with CTA and key details
- Explore Section for the overall location
- Menu with all helpful filters
- FAQs
99acres’ Programmatic SEO Strategy Breakdown
Targeted Keyword Expansion:
By implementing programmatic SEO, 99acres scales its content to capture long-tail and hyper-local keywords, ensuring broad search visibility across numerous property-related queries.
Advanced Structured Data:
Structured data is employed strategically to enable rich snippets, enhancing their SERP presence and attracting more qualified clicks.
User-Centric Experience:
Pages are designed with usability in mind, using detailed property descriptions, neighborhood insights, and interactive features to guide visitors toward conversions.
Scalability and Efficiency:
Unlike traditional SEO, 99acres’ approach is highly scalable, enabling rapid content deployment across new and emerging locations.
Build a programmatic SEO Strategy with uG
The success of 99acres underscores the power of programmatic SEO. At uG, we help businesses craft customised strategies to dominate their industry. With comprehensive listings and intuitive search tools, they guide users on their journey to finding their dream homes.
We help businesses replicate this success, crafting plans to dominate their industry. With our strategic approach, you’ll not only reach but surpass your growth goals. Elevate your online presence and watch your business flourish with us by your side.
Watch Now: How 99acres Programmatic SEO Delivers 17.9M+ Monthly Organic Traffic
Glossary of Key Terms
Programmatic SEO (pSEO): An SEO strategy that leverages automation and large-scale data analysis to generate and optimize website pages, often targeting a vast number of keywords.
Dynamically Generated Pages: Web pages created and updated automatically based on pre-defined templates and data sets, allowing for efficient scaling of content and SEO efforts.
Locality Pages: Website pages specifically designed to target users searching for information related to a specific location, often including local keywords, maps, and relevant content.
Structured Data: Standardized data markup added to website code to provide search engines with clear and concise information about the content on the page, improving visibility and understanding.
Rich Snippets: Enhanced search results that display additional information extracted from structured data, such as ratings, reviews, and pricing, making listings more visually appealing and informative.
Direct Traffic: Website traffic generated when users directly enter the website address or click on a bookmark, indicating brand awareness and user loyalty.
Organic Search Traffic: Website traffic originating from users clicking on unpaid search engine results, highlighting the effectiveness of SEO efforts in driving relevant visitors.
Keyword: Words or phrases that users enter into search engines when looking for information online. Effective keyword research and targeting are crucial for successful SEO.
On-page Optimization: The practice of optimizing individual web pages to improve their search engine ranking and user experience, involving elements like title tags, headings, content, and internal linking.
Call to Action (CTA): A marketing term referring to any element on a webpage that encourages users to take a specific action, such as “Learn More,” “Contact Us,” or “Sign Up.”
