Overview of 99acres

99acres is a popular online real estate platform with 17.9 million monthly organic visitors. Their innovative programmatic SEO strategy primarily fuels this impressive traffic volume. With the help of a comprehensive property database and content optimised for search engines, 99acres has established itself as a reliable source for both real estate professionals and individual buyers/sellers.

“99acres’s programmatic SEO strategy focuses on dynamically generating highly optimized pages for search engines, allowing it to rank well for relevant real estate-related keywords and attract substantial organic traffic.”

A brief overview of 99acres’s programmatic SEO strategy

99acres’s programmatic SEO strategy focuses on dynamically generating highly optimised pages for search engines. This involves creating specific landing pages for different localities and property types, each designed to rank well for relevant keywords and attract organic traffic. Key components of their approach include:

Dynamically Generated Locality Pages: 99 acres creates dedicated pages for specific localities, neighbourhoods, and cities. These pages are dynamically generated and optimised with relevant keywords, such as “{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos”.

Location-Specific Real Estate Pages: 99acres generates pages for real estate in specific locations, targeting queries like “Property in {Location}- Real Estate in {Location}”.

Structured Data and Rich Snippets: 99acres extensively utilise structured data markup to provide search engines with detailed information about properties, localities, and real estate-related data.

Comprehensive On-Page Optimization:

Each dynamically generated page is optimised with relevant titles, meta descriptions, headings, and content to align with user search intent.

Segregation of traffic numbers behind 99acres’s programmatic SEO strategy

  • Direct: 73.3% (14M)
  • Organic Search: 24.01% (4.6M)


The traffic data for 99acres reveals an interesting distribution:

Direct Traffic: 73.3% (14M): The high percentage of direct traffic, at 73.3%, indicates strong brand recognition and loyalty among 99acres’ users. This suggests that users are familiar with the 99acres platform and tend to navigate directly to the site, rather than discovering it through search engines.

Organic Search Traffic: 24.01% (4.6M): Despite the dominant direct traffic, 99acres still manages to capture a significant portion of its traffic, 24.01%, from organic search. This demonstrates that the company’s programmatic SEO strategy is effective in helping the website rank for relevant real estate-related keywords, allowing it to attract new users through search engine results.

Detailed 99acres programmatic SEO strategy

https://www.99acres.com/ 

17.9M+ monthly organic traffic

46M+ pages indexed on Google

{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos

  1. Samaspur, Gurgaon – Map, Property Rates, Projects, Reviews, Photos & Videos
  2. Awadhpuri, Bhopal – Map, Property Rates, Projects, Reviews, Photos & Videos

Property in {Location}- Real Estate in {Location}

  1. Property in Mumbai – Real Estate in Mumbai
  2. Property in Jaipur – Real Estate in Jaipur

A Deep Dive into the Structure of 99acres Pages/Section

Locality Pages

  • Name of the Locality with Key Features
  • About the locality
  • Societies in the Location
  • Recommended Properties
  • Explore Nearby Landmarks Section with Navigational Map
  • Price section
  • Reviews and Recommendations
  • Similar Properties
  • New & Insights
  • FAQs

Location Real Estate Pages

  • List of the properties in the area with CTA and key details
  • Explore Section for the overall location
  • Menu with all helpful filters
  • FAQs

Build a programmatic SEO Strategy with uG

The success of 99acres underscores the power of programmatic SEO. At uG, we help businesses craft customised strategies to dominate their industry. With comprehensive listings and intuitive search tools, they guide users on their journey to finding their dream homes. We help businesses replicate this success, crafting plans to dominate their industry. With our strategic approach, you’ll not only reach but surpass your growth goals. Elevate your online presence and watch your business flourish with us by your side.

Segregation of traffic numbers behind 99acres’s programmatic SEO strategy

  • Direct: 73.3% (14M)
  • Organic Search: 24.01% (4.6M)


The traffic data for 99acres reveals an interesting distribution:

Direct Traffic: 73.3% (14M): The high percentage of direct traffic, at 73.3%, indicates strong brand recognition and loyalty among 99acres’ users. This suggests that users are familiar with the 99acres platform and tend to navigate directly to the site, rather than discovering it through search engines.

Organic Search Traffic: 24.01% (4.6M): Despite the dominant direct traffic, 99acres still manages to capture a significant portion of its traffic, 24.01%, from organic search. This demonstrates that the company’s programmatic SEO strategy is effective in helping the website rank for relevant real estate-related keywords, allowing it to attract new users through search engine results.

Detailed 99acres programmatic SEO strategy

https://www.99acres.com/ 

17.9M+ monthly organic traffic

46M+ pages indexed on Google

{Locality} Map, Property Rates, Projects, Reviews, Photos & Videos

  1. Samaspur, Gurgaon – Map, Property Rates, Projects, Reviews, Photos & Videos
  2. Awadhpuri, Bhopal – Map, Property Rates, Projects, Reviews, Photos & Videos

Property in {Location}- Real Estate in {Location}

  1. Property in Mumbai – Real Estate in Mumbai
  2. Property in Jaipur – Real Estate in Jaipur

A Deep Dive into the Structure of 99acres Pages/Section

Locality Pages

  • Name of the Locality with Key Features
  • About the locality
  • Societies in the Location
  • Recommended Properties
  • Explore Nearby Landmarks Section with Navigational Map
  • Price section
  • Reviews and Recommendations
  • Similar Properties
  • New & Insights
  • FAQs

Location Real Estate Pages

  • List of the properties in the area with CTA and key details
  • Explore Section for the overall location
  • Menu with all helpful filters
  • FAQs

Build a programmatic SEO Strategy with uG

The success of 99acres underscores the power of programmatic SEO. At uG, we help businesses craft customised strategies to dominate their industry. With comprehensive listings and intuitive search tools, they guide users on their journey to finding their dream homes. We help businesses replicate this success, crafting plans to dominate their industry. With our strategic approach, you’ll not only reach but surpass your growth goals. Elevate your online presence and watch your business flourish with us by your side.

Key Takeaways

Dynamically Generated Locality Pages: 99acres creates pages for specific localities, neighborhoods, and cities, optimized with relevant keywords to attract organic traffic.
Location-Specific Real Estate Pages: Pages targeting specific locations help capture queries like “Property in {Location} – Real Estate in {Location}” effectively.
Structured Data and Rich Snippets: Extensive use of structured data markup provides detailed information to search engines, improving the visibility of property listings.
High Direct Traffic: 99acres benefits from strong brand recognition, with 73.3% of its traffic coming from direct visits, indicating user familiarity with the platform.