Overview of Canva
Canva is a leading graphic design platform that empowers users to create professional-calibre designs through an intuitive online interface.
Catering to individuals with varying design expertise, Canva Programmatic SEO offers a comprehensive library of pre-designed templates, high-quality design elements, and user-friendly tools. This versatile platform enables the creation of a broad spectrum of visual content, encompassing social media graphics, flyers, presentations, and infographics.
A brief overview of Canvas programmatic SEO strategy
Canva leverages programmatic SEO to capture organic traffic efficiently on a large scale. Here’s a breakdown of their key tactics:
- Keyword Targeting: They identify high-volume, relevant keywords users search for regarding design tools and templates.
- Automated Content Creation: Canva uses automation to generate targeted landing pages optimised for these keywords.
- Scalable Templates: These landing pages follow a structured format, allowing for an efficient content population and rapid page creation.
- Search Intent Focus: The content caters to the specific intent behind each search term, effectively addressing user needs.
- Earning Links Naturally: By providing valuable content across a vast array of design needs, Canva attracts backlinks organically.
This approach allows them to rank highly for numerous design-related searches, driving significant organic traffic to their platform.
Segregation of traffic numbers behind Canva’s programmatic SEO strategy
- Direct: 71.19% (565.3M)
- Organic Search: 17.36% (137.9M)
Canva’s traffic distribution is impressive for a few reasons:
- High Direct Traffic: A significant portion (71%) coming directly indicates strong brand awareness. Users know Canva and visit their site, suggesting brand loyalty and a user-friendly platform encouraging repeat visits and showcasing SEO optimisation benefits.
- Balance with Organic Traffic: While direct traffic is high, a healthy 17% comes from organic search. This demonstrates that Canva ranks well for relevant design-related keywords, attracting new users through search engines.
- Focus on User Experience: High direct traffic often suggests users find the platform easy to use and navigate, leading them to return directly.
Overall, this traffic breakdown reflects a strong brand with a user-friendly platform that attracts loyal users and new visitors through organic search.
Source: Semrush
Detailed Canva’s programmatic SEO strategy
190k indexed pages on Google
100M+ organic Traffic
Free {Name of the tool} Builder/Maker
- Free Online Resume Builder
- Free Photo Collage Maker
- Free Logo Maker
{Creative} Templates
- Instagram Templates
- Infographics Templates
A Deep Dive into the Structure of Canva Pages/Section
This section delves into the detailed organisation of Canvas offerings. We’ll explore the specific structure of Creative Maker Pages, Creative Templates, and Pages for Business, along with the associated data points.
Creative Maker Pages
Within this programmatic SEO strategy, Canva focuses on attracting users actively involved in design creation, encompassing both individual creators and design teams. These “Creative Maker” pages function as landing pages, aiming to convert visitors seeking specific design solutions.
To illustrate the effectiveness of this approach, let’s explore some examples of these “Creative Maker” pages and analyze the significant organic traffic they generate each month.
| Example page | Monthly organic traffic |
| Logo maker | 179k |
| Online resume builder | 71k |
| Photo collage maker | 74k |
Data Points of Pages:
To ensure optimal user experience and content relevance, Canva leverages several key data points when programmatically generating these pages.
- Name of the Tool/Builder
- CTA button
- Key points and description of the tool
- A tutorial Video on How to Use the Tool
- FAQs related
- More resources related to the tool
Creative Templates
Within this section, Canva prioritizes templates geared towards transactional design needs. These programmatically generated pages for “creative templates” function essentially as landing pages, aiming to convert visitors seeking specific design solutions.
Let’s now explore some example pages within this category and analyze their associated monthly organic traffic volume.
| Example page | Monthly organic traffic |
| Resume templates | 83k |
| Certificate templates | 51k |
| Business card templates | 38k |
Data Points
To optimize user experience, Canva leverages key data points on these programmatically generated pages…
- A title for the creative template
- A short description describing the template
- A list of templates with multiple filtering options
- Images of all the listed templates
- Each templates’ names along with their makers’ names
Pages for Business
Within this section, Canva strategically targets users seeking business-oriented solutions, signifying a transactional intent. Programmatically generated pages categorized under “business solutions” function primarily as landing pages.
To understand user behavior better, let’s explore the example pages within this area and analyze their associated traffic volume.
| Example page | Monthly organic traffic |
| Canva for sports teams | 100 |
| Canva for real estate agents | 831 |
| Photo collage maker | 100 |
Data Points
Canva strategically incorporates the following data points into its programmatically generated content…
- A name describing the business use case
- A short description
- A big CTA button
- Detailed descriptions of all features
- Related Templates
- Case Studies
- Pricing
- Frequently Asked Questions section
How Canva’s international SEO approach successfully executed with programmatic SEO
Canva conquers global SEO with programmatic muscle. Here’s the key:
- Multilingual Keywords: They target high-volume search terms, factoring in cultural nuances for each language and region.
- Localized Pages: Programmatic SEO generates landing pages optimized for these international keywords, with content and design tailored to local preferences.
- Strategic URLs: URLs include location identifiers to signal regional relevance.
- Global Backlinks: The vast amount of localized content attracts backlinks organically, boosting global ranking.
- Marketing Alignment: Programmatic SEO integrates seamlessly with international marketing efforts for consistent messaging.
This winning combo lets Canva target global audiences effectively, driving impressive organic traffic and solidifying their design platform dominance worldwide. Following is the impressive results canva has achieve with programmatic SEO in various Countries:
| Brazil | www.canva.com/pt_br | 13.3M |
| Mexico | www.canva.com/es_mx | 11.1M |
| Indonesia | www.canva.com/id_id/ | 11.2M |
| Spain | www.canva.com/es_es/ | 7M |
| France | www.canva.com/fr_fr/ | 5.6M |
Build a programmatic SEO Strategy with uG
Witnessing Canva’s success with Programmatic SEO (pSEO) highlights its potential to drive organic traffic and user acquisition. Consider partnering with seasoned pSEO experts like upGrowth to unlock similar growth for your business. Our deep understanding of this powerful technique can propel your brand to new heights in the search engine results pages (SERPs).
Watch Now: How Canva Programmatic SEO Strategy Drives 100M+ Monthly Organic Visits
Segregation of traffic numbers behind Canva’s programmatic SEO strategy
- Direct: 71.19% (565.3M)
- Organic Search: 17.36% (137.9M)
Canva’s traffic distribution is impressive for a few reasons:
- High Direct Traffic: A significant portion (71%) coming directly indicates strong brand awareness. Users know Canva and visit their site, suggesting brand loyalty and a user-friendly platform encouraging repeat visits and showcasing SEO optimisation benefits.
- Balance with Organic Traffic: While direct traffic is high, a healthy 17% comes from organic search. This demonstrates that Canva ranks well for relevant design-related keywords, attracting new users through search engines.
- Focus on User Experience: High direct traffic often suggests users find the platform easy to use and navigate, leading them to return directly.
Overall, this traffic breakdown reflects a strong brand with a user-friendly platform that attracts loyal users and new visitors through organic search.
Source: Semrush
Detailed Canva’s programmatic SEO strategy
190k indexed pages on Google
100M+ organic Traffic
Free {Name of the tool} Builder/Maker
- Free Online Resume Builder
- Free Photo Collage Maker
- Free Logo Maker
{Creative} Templates
- Instagram Templates
- Infographics Templates
A Deep Dive into the Structure of Canva Pages/Section
This section delves into the detailed organisation of Canvas offerings. We’ll explore the specific structure of Creative Maker Pages, Creative Templates, and Pages for Business, along with the associated data points.
Creative Maker Pages
Within this programmatic SEO strategy, Canva focuses on attracting users actively involved in design creation, encompassing both individual creators and design teams. These “Creative Maker” pages function as landing pages, aiming to convert visitors seeking specific design solutions.
To illustrate the effectiveness of this approach, let’s explore some examples of these “Creative Maker” pages and analyze the significant organic traffic they generate each month.
| Example page | Monthly organic traffic |
| Logo maker | 179k |
| Online resume builder | 71k |
| Photo collage maker | 74k |
Data Points of Pages:
To ensure optimal user experience and content relevance, Canva leverages several key data points when programmatically generating these pages.
- Name of the Tool/Builder
- CTA button
- Key points and description of the tool
- A tutorial Video on How to Use the Tool
- FAQs related
- More resources related to the tool
Creative Templates
Within this section, Canva prioritizes templates geared towards transactional design needs. These programmatically generated pages for “creative templates” function essentially as landing pages, aiming to convert visitors seeking specific design solutions.
Let’s now explore some example pages within this category and analyze their associated monthly organic traffic volume.
| Example page | Monthly organic traffic |
| Resume templates | 83k |
| Certificate templates | 51k |
| Business card templates | 38k |
Data Points
To optimize user experience, Canva leverages key data points on these programmatically generated pages…
- A title for the creative template
- A short description describing the template
- A list of templates with multiple filtering options
- Images of all the listed templates
- Each templates’ names along with their makers’ names
Pages for Business
Within this section, Canva strategically targets users seeking business-oriented solutions, signifying a transactional intent. Programmatically generated pages categorized under “business solutions” function primarily as landing pages.
To understand user behavior better, let’s explore the example pages within this area and analyze their associated traffic volume.
| Example page | Monthly organic traffic |
| Canva for sports teams | 100 |
| Canva for real estate agents | 831 |
| Photo collage maker | 100 |
Data Points
Canva strategically incorporates the following data points into its programmatically generated content…
- A name describing the business use case
- A short description
- A big CTA button
- Detailed descriptions of all features
- Related Templates
- Case Studies
- Pricing
- Frequently Asked Questions section
How Canva’s international SEO approach successfully executed with programmatic SEO
Canva conquers global SEO with programmatic muscle. Here’s the key:
- Multilingual Keywords: They target high-volume search terms, factoring in cultural nuances for each language and region.
- Localized Pages: Programmatic SEO generates landing pages optimized for these international keywords, with content and design tailored to local preferences.
- Strategic URLs: URLs include location identifiers to signal regional relevance.
- Global Backlinks: The vast amount of localized content attracts backlinks organically, boosting global ranking.
- Marketing Alignment: Programmatic SEO integrates seamlessly with international marketing efforts for consistent messaging.
This winning combo lets Canva target global audiences effectively, driving impressive organic traffic and solidifying their design platform dominance worldwide. Following is the impressive results canva has achieve with programmatic SEO in various Countries:
| Brazil | www.canva.com/pt_br | 13.3M |
| Mexico | www.canva.com/es_mx | 11.1M |
| Indonesia | www.canva.com/id_id/ | 11.2M |
| Spain | www.canva.com/es_es/ | 7M |
| France | www.canva.com/fr_fr/ | 5.6M |
Build a programmatic SEO Strategy with uG
Witnessing Canva’s success with Programmatic SEO (pSEO) highlights its potential to drive organic traffic and user acquisition. Consider partnering with seasoned pSEO experts like upGrowth to unlock similar growth for your business. Our deep understanding of this powerful technique can propel your brand to new heights in the search engine results pages (SERPs).
