Overview of Cleartrip

The results of Cleartrip’s pSEO approach speak for themselves, with the company achieving over 11.4 million monthly organic visitors. This success story showcases the immense potential of programmatic SEO in driving long-term, sustainable growth and outpacing competitors in the highly competitive online travel industry.

“Cleartrip leverages programmatic SEO to efficiently capture organic traffic on a large scale, resulting in over 11.4 million monthly organic visitors.”

A brief overview of Cleartrip’s programmatic SEO strategy

Cleartrip is a leading online travel company offering various travel services, including flight and hotel bookings, train reservations, and more. Known for its user-friendly platform, Cleartrip simplifies the travel planning process, making it easy for users to find and book travel options quickly and efficiently.

Cleartrip leverages programmatic SEO to efficiently capture organic traffic on a large scale. Here’s a breakdown of their key tactics:

Targeting Transactional Keywords: Cleartrip focuses on high-intent keywords indicating users actively seeking travel-related solutions. These keywords often include terms like “hotels with 24-hour check-in in {City}” or “flights to {City}.”

Automated Content Creation: Cleartrip uses automation to generate landing pages optimised for these keywords. This allows them to support various search queries without manually creating each page.

Data-Driven Approach: They use data points like monthly organic traffic to measure the effectiveness of their programmatically generated pages, informing future content creation and optimisation strategies.

Focus on User Experience: Clear titles, detailed descriptions, calls to action, and relevant images ensure a positive user experience on the programmatically generated pages.

Segregation of traffic numbers behind Cleartrip’s programmatic SEO strategy

  • Direct: 41.81% (777.7K)
  • Organic Search: 33.85% (629.5K)

Cleartrip’s programmatic SEO strategy has resulted in a healthy balance between direct and organic search traffic, indicating a strong online presence and effective marketing:

Direct Traffic: Accounting for 41.81% (777.7K), this significant portion of direct traffic showcases brand awareness and loyalty. Users directly accessing Cleartrip’s website demonstrate their reputation and recognition in the market.

Organic Search Traffic: With 33.85% (629.5K), Cleartrip attracts a substantial organic audience. This reflects its successful SEO strategies, which target the right keywords and provide valuable content that search engines favour.

Cleartrip’s SEO efforts have effectively positioned them as a trusted and visible resource for travellers, organically driving a steady stream of potential customers.

Detailed Cleartrip programmatic SEO strategy

https://www.cleartrip.com/

11.4M+ monthly organic traffic

589K+ pages indexed on Google

Hotels with 24 hour check-in in {City}

  1. Hotels with 24 hour check-in in Mumbai
  2. Hotels with 24 hour check-in in Bangalore
  3. Hotels with 24 hour check-in in Chennai

Flights to {City}

  1. Flights to Mumbai
  2. Flights to Pune 
  3. Flights to Bangalore 

 

A Deep Dive into the Structure of Cleartrip’s Pages/Section

Cleartrip’s programmatic SEO strategy involves creating many pages targeting specific search queries. Cleartrip’s pages are designed with a clear structure and user-friendly features.

Data Points

  • Title of the Page
  • A Search section
  • Domestic and international flights to (City)
  • Booking Flights to (City)
  • Booking with Cleartrip
  • Flights to (City)

Segregation of traffic numbers behind Cleartrip’s programmatic SEO strategy

  • Direct: 41.81% (777.7K)
  • Organic Search: 33.85% (629.5K)

Cleartrip’s programmatic SEO strategy has resulted in a healthy balance between direct and organic search traffic, indicating a strong online presence and effective marketing:

Direct Traffic: Accounting for 41.81% (777.7K), this significant portion of direct traffic showcases brand awareness and loyalty. Users directly accessing Cleartrip’s website demonstrate their reputation and recognition in the market.

Organic Search Traffic: With 33.85% (629.5K), Cleartrip attracts a substantial organic audience. This reflects its successful SEO strategies, which target the right keywords and provide valuable content that search engines favour.

Cleartrip’s SEO efforts have effectively positioned them as a trusted and visible resource for travellers, organically driving a steady stream of potential customers.

Detailed Cleartrip programmatic SEO strategy

https://www.cleartrip.com/

11.4M+ monthly organic traffic

589K+ pages indexed on Google

Hotels with 24 hour check-in in {City}

  1. Hotels with 24 hour check-in in Mumbai
  2. Hotels with 24 hour check-in in Bangalore
  3. Hotels with 24 hour check-in in Chennai

Flights to {City}

  1. Flights to Mumbai
  2. Flights to Pune 
  3. Flights to Bangalore 

 

A Deep Dive into the Structure of Cleartrip’s Pages/Section

Cleartrip’s programmatic SEO strategy involves creating many pages targeting specific search queries. Cleartrip’s pages are designed with a clear structure and user-friendly features.

Data Points

  • Title of the Page
  • A Search section
  • Domestic and international flights to (City)
  • Booking Flights to (City)
  • Booking with Cleartrip
  • Flights to (City)

Key Takeaways

Transactional Keywords Targeting: Cleartrip focuses on high-intent keywords to attract users actively seeking travel-related solutions.
Automated Content Creation: Automation allows Cleartrip to generate optimized landing pages for a variety of search queries efficiently.
Data-Driven Strategy: Cleartrip uses data to measure the effectiveness of their pages and inform future content strategies.
Balanced Traffic Sources: A healthy balance between direct and organic search traffic highlights Cleartrip’s strong online presence and effective marketing.