How Failory Programmatic SEO Drives 103k+ Monthly Organic Traffic

Summary

Understand how Failory programmatic seo drives over 103k monthly organic traffic by targeting long-tail keywords around startup failures. By automating content creation for specific queries, like “What happened to [startup name],” they capture niche audiences seeking insights on startup failures and lessons learned. Their strategy showcases the effectiveness of focusing on specialised content to attract a dedicated readership, evidenced by their significant share of organic traffic.

Overview of Failory

Failory empowers entrepreneurs and startups by providing a comprehensive knowledge base of entrepreneurial ventures.

Their content portfolio encompasses insightful interviews with founders who navigated unsuccessful ventures, in-depth case studies dissecting business failures, and informative articles that address common pitfalls encountered by startups, along with strategies to mitigate them.

Additionally, Failory programmatic seo offers a robust startup failure database, enabling users to conduct targeted searches based on industry, location, and other relevant criteria.

“Failory’s programmatic SEO strategy effectively generates a wealth of niche content, driving significant organic traffic and establishing the platform as a valuable resource for entrepreneurs and startups.”

A brief overview of Failory’s programmatic SEO strategy

Failory’s programmatic SEO strategy hinges on generating a large volume of content targeting long-tail keywords. Here’s a breakdown:

1. Head Term Selection: They identify a relevant head term, like “pitch deck.”
2. Long-Tail Keyword Generation: They create variations of the head term by combining it with specific industries or categories (e.g., “pitch deck + Big Food Startups”).
3. Data Automation: They leverage automation to gather relevant data for each long-tail keyword (e.g., startup names, brief descriptions).
4. Content Creation at Scale: They utilize automation to build targeted landing pages for each long-tail keyword variation, populated with the collected data.

This approach allows Failory to capture organic traffic from users searching for niche information within a broader topic. It’s important to note that while effective, programmatic SEO requires ongoing maintenance and quality control to ensure content remains relevant and valuable to users.

Segregation of traffic numbers behind Failory’s programmatic SEO strategy

- Direct: 20.45% (78k)

- Organic Search: 76.35% (291.2k)

A high percentage (76.35%) of organic search traffic signifies Failory’s success in Search Engine Optimization (SEO). Here’s why:

- Organic traffic is typically considered high-quality traffic: These visitors are actively searching for information Failory provides, indicating a strong interest in the content.

- It demonstrates strong brand awareness: A significant portion of users directly typing the URL suggests Failory has established a strong brand in the startup and entrepreneur space. People know Failory is a valuable resource.

- It signifies long-term value: Organic traffic is often sustainable and can grow over time with continued SEO efforts.

Combined, this traffic distribution shows Failory attracts a large audience interested in their content, both through established brand awareness and strong search engine presence.

Source: Semrush

Detailed Failory programmatic SEO strategy

https://www.failory.com/

103k monthly organic traffic

4.9k pages indexed on Google

what happened to {startup}

1. What happened to Toys R Us
2. What happened to Vine
3. What happened to Justin.tv

{category} startups

1. Food and beverage startups
2. Software startups
3. Sports startups

A Deep Dive into the Structure of Failory Pages/Section

Here is a deep dive into Failory Programmatic SEO. Failory leverages programmatic SEO techniques to achieve significant organic traffic. Let’s delve into their case study to explore how they’ve implemented this strategy.

Startup cemetery Pages

Failory curates an informative section dedicated to defunct startups often called the “startup cemetery.” This section leverages programmatic content generation understanding of SEO strategy to create informational blog-style pages for each defunct startup.

To illustrate the effectiveness of this approach, let’s explore some examples and analyze their estimated monthly organic traffic:

Example page	Monthly organic traffic
What happened to Justin.tv	1.4k
What happened to Vine	2.7k
What happened to Toys R Us	6.5k

Data Points

A few data points that Failory uses on these programmatically generated pages are:

- The name and a short description of the startup

- Some general information about the startup

- Some details about founders and employees

- Detailed information about what the app is and how it shut down

- Some more startpus that got closed

- More Cemetery Posts

Startups Directory Pages

Failory employs a targeted content strategy by leveraging programmatic generation for their startup directory. This section focuses on informative content categorized by {category}, with each entry resembling a blog post format.

Let’s delve into some specific examples within this directory and explore their associated monthly organic traffic figures

Example page	Monthly organic traffic
Sports startups	135
Software startups	175
Food and beverage startups	295

Data Points

Failory’s programmatically generated pages incorporate various data points, such as…:

- CTA

- A descriptive title of the topic

- A list of all the startups in the category

- A short description of all startups

- A screenshot of all their websites

- Some general details about all startups

Build a programmatic SEO Strategy with uG

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Partnering with seasoned professionals like upGrowth can be a game-changer. Our in-depth knowledge of pSEO will ensure your content strategy is targeted, efficient, and delivers impactful results, propelling your growth to new heights.

Segregation of traffic numbers behind Failory’s programmatic SEO strategy

- Direct: 20.45% (78k)

- Organic Search: 76.35% (291.2k)

A high percentage (76.35%) of organic search traffic signifies Failory’s success in Search Engine Optimization (SEO). Here’s why:

- Organic traffic is typically considered high-quality traffic: These visitors are actively searching for information Failory provides, indicating a strong interest in the content.

- It demonstrates strong brand awareness: A significant portion of users directly typing the URL suggests Failory has established a strong brand in the startup and entrepreneur space. People know Failory is a valuable resource.

- It signifies long-term value: Organic traffic is often sustainable and can grow over time with continued SEO efforts.

Combined, this traffic distribution shows Failory attracts a large audience interested in their content, both through established brand awareness and strong search engine presence.

Source: Semrush