Overview of Make

Make is a visual development platform designed to democratize automation. Individuals, teams, and enterprises across all sectors can leverage make programmatic seo to design, build, and automate tasks, workflows, applications, and entire systems – all without requiring coding expertise. 

This empowers users to streamline repetitive tasks, optimize workflows, and create custom solutions that precisely address their unique business needs.

“Make’s programmatic SEO strategy creates a multitude of targeted landing pages, driving significant organic traffic and establishing the platform as a leader in automation solutions.”

A brief overview of Make’s programmatic SEO strategy

Make leverages programmatic SEO to generate a significant volume of landing pages focused on specific user searches. Similar to Zapier’s approach, Make targets long-tail keywords related to app integrations within their platform.

This strategy involves:

    • Creating numerous landing pages: Each page focuses on a specific app integration possibility on Make, like “Connecting GroupMe on Make.”

    • Targeting long-tail keywords: These keywords have lower search volume but are more specific, attracting users with a high intent to integrate a particular app.

    • Potential for high organic traffic: The example provided highlights landing pages generating significant organic traffic (e.g., 6.1K monthly visits for “Connecting GroupMe on Make”).

This approach allows Make to capture users searching for specific automation needs and showcase how their platform can address them.

Segregation of traffic numbers behind Make’s programmatic SEO strategy

    • Direct: 53.35% (935.4K)

    • Organic Search: 21.16% (371.1K)

A high percentage of both direct and organic traffic indicates a strong brand presence and effective marketing strategy for Make. Here’s why:

    • Strong Brand Awareness: Over half (53.35%) of Make’s traffic being direct suggests a well-established brand. People who know Make trust it enough to visit directly, indicating brand recognition and positive user experiences.

    • Effective SEO Strategy: A significant portion (21.16%) coming from organic search signifies a successful SEO strategy. Make likely ranks well for relevant keywords, ensuring users actively searching for automation solutions find them easily.

Overall, this traffic breakdown reflects a well-rounded strategy. Make benefits from both established brand awareness driving direct traffic and a strong SEO presence attracting new users through organic search.

Source: Semrush

Detailed Make programmatic SEO strategy

https://www.make.com/en

282.9K+ monthly organic traffic

175K+ pages indexed on Google

Connecting {app} on Make

    1. Connecting GroupMe on Make
    2. Connecting Google Contacts on Make
    3. Connecting ClickUp on Make

Make targets {task} with {app}

    1. Create an Event Ticketing system with Google Sheets, Google Docs & Barcodes
    2. Automatically translate new Telegram messages with Google Translate
    3. Automatically translate new Discord messages with Google Translate

A Deep Dive into the Structure of Make Pages/Section

This section delves into the structure of Make’s webpages, particularly those focused on app integrations. We’ll explore the data points used on these pages and how Make leverages programmatic SEO techniques in this area. To gain a deeper understanding, let’s examine the provided example

Apps integration pages

Within this section, Make focuses on creating landing pages that address user queries about connecting specific applications with their platform. These pages, generated programmatically using SEO best practices, function as landing pages designed to capture relevant organic search traffic. The SEO importance for business is evident as these pages effectively attract users seeking solutions for app integrations.

To illustrate the effectiveness of this approach, let’s explore some examples of these app integration pages and analyze the organic traffic they generate each month.

Example page Monthly organic traffic
Connecting ClickUp on Make 1.1k
Connecting Google Contacts on Make 1.6k
Connecting GroupMe on Make 6.1k

Data Point

These programmatically generated pages leverage various data elements, including…

    • A title of the possible integration

    • A description of the integration

    • Similar templates for inspiration

    • Clear looking CTAs

    • Different available modules for integration

    • Apps Make can be connected to and some popular workflows

    • FAQs

 

Build a programmatic SEO Strategy with uG

This exploration of Make’s success with programmatic SEO (pSEO) highlights its potential to drive significant organic traffic and brand awareness.

If you’re looking to replicate this success, partnering with a seasoned PSEO expert like upGrowth is a strategic move.  upGrowth’s team possesses the deep knowledge and experience to craft a customized SEO plan that propels your brand’s online presence and fuels long-term growth.

Segregation of traffic numbers behind Make’s programmatic SEO strategy

    • Direct: 53.35% (935.4K)

    • Organic Search: 21.16% (371.1K)

A high percentage of both direct and organic traffic indicates a strong brand presence and effective marketing strategy for Make. Here’s why:

    • Strong Brand Awareness: Over half (53.35%) of Make’s traffic being direct suggests a well-established brand. People who know Make trust it enough to visit directly, indicating brand recognition and positive user experiences.

    • Effective SEO Strategy: A significant portion (21.16%) coming from organic search signifies a successful SEO strategy. Make likely ranks well for relevant keywords, ensuring users actively searching for automation solutions find them easily.

Overall, this traffic breakdown reflects a well-rounded strategy. Make benefits from both established brand awareness driving direct traffic and a strong SEO presence attracting new users through organic search.

Source: Semrush

Detailed Make programmatic SEO strategy

https://www.make.com/en

282.9K+ monthly organic traffic

175K+ pages indexed on Google

Connecting {app} on Make

    1. Connecting GroupMe on Make
    2. Connecting Google Contacts on Make
    3. Connecting ClickUp on Make

Make targets {task} with {app}

    1. Create an Event Ticketing system with Google Sheets, Google Docs & Barcodes
    2. Automatically translate new Telegram messages with Google Translate
    3. Automatically translate new Discord messages with Google Translate

A Deep Dive into the Structure of Make Pages/Section

This section delves into the structure of Make’s webpages, particularly those focused on app integrations. We’ll explore the data points used on these pages and how Make leverages programmatic SEO techniques in this area. To gain a deeper understanding, let’s examine the provided example

Apps integration pages

Within this section, Make focuses on creating landing pages that address user queries about connecting specific applications with their platform. These pages, generated programmatically using SEO best practices, function as landing pages designed to capture relevant organic search traffic. The SEO importance for business is evident as these pages effectively attract users seeking solutions for app integrations.

To illustrate the effectiveness of this approach, let’s explore some examples of these app integration pages and analyze the organic traffic they generate each month.

Example page Monthly organic traffic
Connecting ClickUp on Make 1.1k
Connecting Google Contacts on Make 1.6k
Connecting GroupMe on Make 6.1k

Data Point

These programmatically generated pages leverage various data elements, including…

    • A title of the possible integration

    • A description of the integration

    • Similar templates for inspiration

    • Clear looking CTAs

    • Different available modules for integration

    • Apps Make can be connected to and some popular workflows

    • FAQs

 

Build a programmatic SEO Strategy with uG

This exploration of Make’s success with programmatic SEO (pSEO) highlights its potential to drive significant organic traffic and brand awareness.

If you’re looking to replicate this success, partnering with a seasoned PSEO expert like upGrowth is a strategic move.  upGrowth’s team possesses the deep knowledge and experience to craft a customized SEO plan that propels your brand’s online presence and fuels long-term growth.

Key Takeaways

Make focuses on creating landing pages for specific app integrations, targeting long-tail keywords to attract users with high intent and specific automation needs.
By optimizing for niche keywords, Make captures significant organic traffic, as evidenced by pages like “Connecting GroupMe on Make,” which generates 6.1K monthly visits.
With 53.35% of traffic coming from direct visits, Make demonstrates strong brand awareness and user trust, indicating effective brand recognition and positive user experiences.
A substantial portion of traffic (21.16%) from organic search signifies Make’s successful SEO efforts, ensuring that users actively searching for automation solutions can easily find their platform.