Overview Of MakeMyTrip
MakeMyTrip has achieved an impressive 109.2 million+ monthly organic visitors. The company’s pSEO strategy involves using pre-defined templates, real-time content optimization, structured data implementation, and intelligent internal linking to ensure its pages are highly relevant and prominently ranked in search engine results.
This remarkable success story underscores the transformative power of pSEO in the hyper-competitive online travel industry, enabling MakeMyTrip to cement its position as a market leader through sustainable, scalable growth.
A Brief Overview of MakeMyTrip’s Programmatic SEO Strategy
Makemytrip employs a sophisticated programmatic SEO strategy to generate substantial organic traffic. It leverages automated content creation and data-driven insights to target various travel-related keywords.
This approach ensures its content is highly relevant and optimised for search engines, leading to high engagement and conversions.
Key Elements of the Strategy: Targeted Keywords: Makemytrip focuses on specific travel-related keywords such as “Hotels in {City}” and “Flights to {City}”. This targeted approach allows them to capture user intent effectively.
Automated Content Creation: Automation is at the core of their strategy, enabling the generation of numerous pages covering various travel topics without manual intervention. This scalability is crucial for maintaining a comprehensive content library.
Data-Driven Insights: The strategy is informed by extensive data analysis, including user search behaviour, popular destinations, and trending keywords. This ensures that the content is both relevant and optimised for search engines.
Segregation of traffic numbers behind MakeMyTrip’s programmatic SEO strategy
- Direct: 27.54% (4.1.M)
- Organic Search: 52.92% (7.9M)
MakeMyTrip’s traffic breakdown showcases a well-balanced organic presence:
Direct Traffic: 27.54% (4.1M) – A significant portion of direct traffic indicates strong brand awareness, with users directly accessing MakeMyTrip’s website, reflecting brand loyalty and a positive user experience.
Organic Search Traffic: 52.92% (7.9M)—MakeMyTrip’s high organic search traffic of 52.92% highlights its SEO prowess. This substantial percentage demonstrates its ability to rank prominently for a wide range of travel-related keywords, attracting new users through search engines.
Detailed Makemytrip programmatic SEO strategy
109.2M+ monthly organic traffic
17.5+ pages indexed on Google
Hotels in {City}
- Hotels in Mumbai
- Hotels in Pune
- Hotels in Bengaluru
Flights To {City}
- Flights To Mumbai
- Flights To Pune
- Flights To Bengaluru
MakeMyTrip’s programmatic SEO strategy is a finely tuned machine, evident from their impressive web presence:
109.2 Million+ Monthly Organic Traffic: MakeMyTrip’s website attracts a remarkable number of monthly organic visitors, positioning it as a leading travel authority in India.
17.5+ Million Indexed Pages on Google: MakeMyTrip’s extensive content ecosystem covers various travel topics, ensuring they capture diverse organic traffic.
A Deep Dive into the Structure of MakeMyTrip Pages/Section
The programmatic SEO strategy used by MakeMyTrip is carefully planned to meet the needs of all types of travellers.
Hotel Pages
- Title of the Page
- A Search section to find the best hotels
- Showing Properties in Mumbai
- FAQs
- Hotels By Star Rating: proximity to Attractions and Chain
- Hotels By Chain
- View map
Build a programmatic SEO Strategy with uG
Impressed by Makemytrip’s success with programmatic SEO? upGrowth can help you replicate this success. Our team of experts will craft a data-driven, automated content strategy tailored to your business, driving significant organic traffic and growth. Contact upGrowth today to get started on building a robust programmatic SEO strategy.
Segregation of traffic numbers behind MakeMyTrip’s programmatic SEO strategy
- Direct: 27.54% (4.1.M)
- Organic Search: 52.92% (7.9M)
MakeMyTrip’s traffic breakdown showcases a well-balanced organic presence:
Direct Traffic: 27.54% (4.1M) – A significant portion of direct traffic indicates strong brand awareness, with users directly accessing MakeMyTrip’s website, reflecting brand loyalty and a positive user experience.
Organic Search Traffic: 52.92% (7.9M)—MakeMyTrip’s high organic search traffic of 52.92% highlights its SEO prowess. This substantial percentage demonstrates its ability to rank prominently for a wide range of travel-related keywords, attracting new users through search engines.
Detailed Makemytrip programmatic SEO strategy
109.2M+ monthly organic traffic
17.5+ pages indexed on Google
Hotels in {City}
- Hotels in Mumbai
- Hotels in Pune
- Hotels in Bengaluru
Flights To {City}
- Flights To Mumbai
- Flights To Pune
- Flights To Bengaluru
MakeMyTrip’s programmatic SEO strategy is a finely tuned machine, evident from their impressive web presence:
109.2 Million+ Monthly Organic Traffic: MakeMyTrip’s website attracts a remarkable number of monthly organic visitors, positioning it as a leading travel authority in India.
17.5+ Million Indexed Pages on Google: MakeMyTrip’s extensive content ecosystem covers various travel topics, ensuring they capture diverse organic traffic.
A Deep Dive into the Structure of MakeMyTrip Pages/Section
The programmatic SEO strategy used by MakeMyTrip is carefully planned to meet the needs of all types of travellers.
Hotel Pages
- Title of the Page
- A Search section to find the best hotels
- Showing Properties in Mumbai
- FAQs
- Hotels By Star Rating: proximity to Attractions and Chain
- Hotels By Chain
- View map
Build a programmatic SEO Strategy with uG
Impressed by Makemytrip’s success with programmatic SEO? upGrowth can help you replicate this success. Our team of experts will craft a data-driven, automated content strategy tailored to your business, driving significant organic traffic and growth. Contact upGrowth today to get started on building a robust programmatic SEO strategy.
