Overview of Thomascook 

Thomas Cook India, a trusted name in the travel industry, has been confidently helping travelers explore the world for decades.

Offering a comprehensive range of travel services, from vacation packages to corporate travel, they have established themselves as a go-to travel partner for many.

With a strong presence in the Indian market, Thomas Cook India continuously strives to enhance its digital presence and reach a wider audience.

“Thomas Cook India’s programmatic SEO strategy effectively combines targeted keyword optimization and automated content creation, driving significant organic traffic and enhancing their digital presence.”

A brief overview of Thomascook’s programmatic SEO strategy

Thomas Cook India recognised the potential of programmatic SEO to expand its online visibility and connect with travelers actively seeking holiday experiences. Implementing a strategic programmatic SEO approach has driven significant organic traffic to their website, www.thomascook.in. Here’s an overview of their winning strategy:

Thomas Cook India’s Programmatic SEO Strategy

  • Thomas Cook India’s programmatic SEO strategy centers on providing travelers with valuable and relevant content at every journey stage. 
  • Targeting specific keywords and leveraging automation has efficiently scaled their content creation while maintaining a personalised user experience.

Segregation of traffic numbers behind Thomascook’s programmatic SEO strategy

  • Direct: 12.84% (50.3K)
  • Organic Search: 76.7% (300.3K)

Thomas Cook India’s traffic breakdown showcases an impressive organic dominance:

Direct Traffic: 12.84% (50.3K) – While direct traffic contributes a smaller portion, it indicates brand awareness and loyalty, with users directly accessing the Thomas Cook India website.

Organic Search Traffic: 76.7% (300.3K)—Thomas Cook India’s high organic search traffic of 76.7% highlights its strong SEO performance. This significant percentage demonstrates its ability to rank well for a wide array of travel-related keywords, attracting many new users through search engines.

Detailed Thomascook programmatic SEO strategy

https://www.thomascook.in/

5.8M+ monthly organic traffic

85.2K+ pages indexed on Google

{City} Tour Packages

  • Mumbai Tour Packages
  • Pune Tour Packages
  • Bangalore Tour Packages

Thomas Cook India’s programmatic SEO strategy is a well-orchestrated symphony of content and optimisation:

5.8 Million+ Monthly Organic Traffic: Thomas Cook India’s website, www.thomascook.in, attracts an impressive number of organic visitors each month, positioning it as a leading travel resource in India.

85,200+ Indexed Pages on Google: Thomas Cook India’s extensive content ecosystem covers various travel topics, ensuring they capture a diverse organic audience.

City Tour Packages: Thomas Cook India targets travelers seeking specific city experiences with dedicated pages for popular Indian destinations like Mumbai, Pune, and Bangalore.

A Deep Dive into the Structure of Thomascook’s Pages/Section

This section delves into the meticulous structure of Thomascook’s programmatic SEO pages. We’ll explore the specific elements used for the Tour Package Page and the data points that optimise each section for search engines.

Tour Package Page

Within this specific area, Thomascook strategically targets keywords related to {Tour Package name}, which hold a transactional intent. The programmatically generated pages under “Tour Package Pages” function as landing pages designed to convert users searching for these tours.

Data Points

To optimise these programmatically generated pages for search engines, Thomascook leverages several key data points, including:

  • Title of the Page
  • CTA
  • FAQs
  • Filter

Segregation of traffic numbers behind Thomascook’s programmatic SEO strategy

  • Direct: 12.84% (50.3K)
  • Organic Search: 76.7% (300.3K)

Thomas Cook India’s traffic breakdown showcases an impressive organic dominance:

Direct Traffic: 12.84% (50.3K) – While direct traffic contributes a smaller portion, it indicates brand awareness and loyalty, with users directly accessing the Thomas Cook India website.

Organic Search Traffic: 76.7% (300.3K)—Thomas Cook India’s high organic search traffic of 76.7% highlights its strong SEO performance. This significant percentage demonstrates its ability to rank well for a wide array of travel-related keywords, attracting many new users through search engines.

Detailed Thomascook programmatic SEO strategy

https://www.thomascook.in/

5.8M+ monthly organic traffic

85.2K+ pages indexed on Google

{City} Tour Packages

  • Mumbai Tour Packages
  • Pune Tour Packages
  • Bangalore Tour Packages

Thomas Cook India’s programmatic SEO strategy is a well-orchestrated symphony of content and optimisation:

5.8 Million+ Monthly Organic Traffic: Thomas Cook India’s website, www.thomascook.in, attracts an impressive number of organic visitors each month, positioning it as a leading travel resource in India.

85,200+ Indexed Pages on Google: Thomas Cook India’s extensive content ecosystem covers various travel topics, ensuring they capture a diverse organic audience.

City Tour Packages: Thomas Cook India targets travelers seeking specific city experiences with dedicated pages for popular Indian destinations like Mumbai, Pune, and Bangalore.

A Deep Dive into the Structure of Thomascook’s Pages/Section

This section delves into the meticulous structure of Thomascook’s programmatic SEO pages. We’ll explore the specific elements used for the Tour Package Page and the data points that optimise each section for search engines.

Tour Package Page

Within this specific area, Thomascook strategically targets keywords related to {Tour Package name}, which hold a transactional intent. The programmatically generated pages under “Tour Package Pages” function as landing pages designed to convert users searching for these tours.

Data Points

To optimise these programmatically generated pages for search engines, Thomascook leverages several key data points, including:

  • Title of the Page
  • CTA
  • FAQs
  • Filter

Key Takeaways

Thomas Cook India focuses on specific travel-related keywords, such as “{City} Tour Packages,” to attract users actively searching for vacation experiences.
By leveraging automation, Thomas Cook India efficiently scales its content creation, maintaining a personalized user experience while covering a wide array of travel topics.
With 76.7% of its traffic coming from organic searches, Thomas Cook India’s SEO strategy effectively attracts new users through search engines, demonstrating strong SEO performance.
The website features over 85,200 indexed pages on Google, offering extensive information on various travel destinations and packages, ensuring broad organic reach.