How Walmart Attracts 163M+ Traffic with Ecommerce SEO

About the Website

Walmart’s website, www.walmart.com, is a sprawling ecommerce platform with over 28 million indexed pages. The site features a wide range of product categories, from electronics and home goods to apparel and grocery items.Walmart’s website is well-structured and easy to navigate. Here are some key features of the website:

• URL Structure: Walmart’s URL structure is clean and descriptive, making it easy for search engines to crawl and index the website’s content.
• Product Pages: Walmart’s product pages are well-optimized with relevant keywords, descriptions, and images.
• Category Pages: Walmart’s category pages are also well-optimized with relevant keywords and descriptions.

Website: https://www.walmart.com/ 

Indexed Pages: 28M+

Monthly Organic Traffic: 163M+

URL Structure for a Product Page

Walmart URLs include relevant keywords, making it easy for search engines to crawl and index the website’s content.  It has a strong ecommerce SEO strategy that enables it to attract over 163 million monthly organic traffic.

The website is well-structured and easy to navigate, with clean and descriptive URLs, well-optimized product pages, and relevant category pages. Walmart’s domain authority and page authority are also among the highest in the retail industry, which is a testament to its strong SEO strategy.

https://www.walmart.com/ip/Free-Assembly-Women-s-Quilted-Parachute-Jacket-XS-XXL/5311178308 

https://www.walmart.com/ip/Free-Assembly-Women-s-Quilted-Parachute-Jacket-XS-XXL/5435256097 

https://www.walmart.com/ip/Free-Assembly-Women-s-Quilted-Parachute-Jacket-XS-XXL/5303934182 

https://www.walmart.com/ip/Free-Assembly-Women-s-Quilted-Parachute-Jacket-XS-XXL/5421520088 

On-Point Meta Data Optimization

The meta title and meta description remain the same regardless of the specific product URL. This consistency helps reinforce the key product information and ensures that the same relevant details are presented to users searching for this item.

URL: The URLs for the product pages are clean and descriptive, including the product name and size range (XS-XXL). This is good for search engines and users to understand the content of the page.

Walmart’s metadata optimization is consistent and well-structured, which is good for search engines and users. However, there are a few areas for improvement:

• Establish a clear and concise product title that accurately reflects the item being sold.
• Provide a compelling meta description that highlights the key product features and benefits, enticing users to click through to the page.
• Avoid potential duplication or cannibalization issues that can arise when multiple pages have divergent metadata.
• Streamline their content management and optimization processes, making it easier to update information across all relevant product pages.
• While the meta description is consistent across all product pages, it would be better to have unique descriptions for each page to provide more context and information about the product.
• The meta title and description could be optimized with more relevant keywords to improve the page’s visibility in search engine results.
• The meta description is a bit short, and could be expanded to include more information about the product and brand.

Rich Snippet Implementation

The Walmart product pages make use of rich snippets, which are structured data markups that provide enhanced visual displays in search engine results. These snippets typically include product images, pricing, availability, and other key details.

Implementing rich snippets, Walmart makes their product pages more visually appealing and informative, leading to increased click-through rates and potential conversions.

Highly Interactive and Navigational Product Page

Descriptive Content for Product

The product description provided on the Walmart website is thorough and informative, covering key details about the “Free Assembly Women’s Quilted Parachute Jacket.”

It highlights the jacket’s materials, features, and intended use, allowing customers to make an informed purchasing decision. This level of descriptive content is essential for ecommerce success, as it helps users understand the product and its benefits.

Content Marketing:

Walmart’s blog content showcases a strategic and multifaceted content marketing strategy that aligns with their broader technological and customer-centric initiatives.

Walmart’s content marketing approach leverages relevant and informative blog content to showcase the company’s technological innovations, sustainability initiatives, and customer-focused strategies. This helps position Walmart as an industry leader and builds trust and engagement with their target audience.

Targeted Product Specific Keywords:

The SEO keyword data indicates that Walmart has a well-executed strategy for targeting product-specific keywords to drive traffic to their ecommerce pages.

The keywords highlighted, such as “grey jacket,” “vest jacket,” “puffy jacket,” and “walmart winter jackets,” are closely aligned with the actual products being sold on the Walmart website. This level of targeted keyword usage allows Walmart to optimize their content and improve the visibility of these product pages in search engine results.

By focusing on these specific product terms, Walmart can attract qualified traffic from users actively searching for these types of items. This approach helps ensure that customers searching for these products are directed to the most relevant and informative Walmart pages, increasing the likelihood of conversions.

Keyword’s Intent

The “Keywords by Intent” graph shows the distribution of four key intent categories: Informational, Navigational, Commercial, and Transactional.

Informational keywords, which make up 35.5% of the total, are likely used to attract users seeking general information about Walmart’s products and services. These types of queries may include searches for product descriptions, features, and comparisons.

Navigational keywords, accounting for 10.5%, focus on directing users to specific Walmart pages or products, indicating a strategy to guide customers directly to their desired destination within the website.

Commercial keywords, at 21.3%, suggest Walmart’s efforts to target users with a clear purchasing intent, providing information to facilitate the decision-making and conversion process.

Transactional keywords, representing 32.7%, demonstrate Walmart’s focus on capturing users ready to make a purchase, optimizing their pages and content to facilitate seamless transactions.

By strategically targeting these different intent-based keywords, Walmart effectively reaches and engages with users throughout various stages of the customer journey, from initial research to final conversion. This comprehensive approach likely contributes to Walmart’s ability to attract and convert a large volume of traffic to their ecommerce platform.

Backlinks Profile:

The first page, “EPL Injury Table – Premier Injuries,” is a blog post that has acquired 1,550 external links (Ext. Links) and 163 internal links (Int. Links). This suggests that the content on this page is widely referenced and considered valuable by other websites, likely related to Walmart’s focus on occupational safety and injury prevention.

The second page, “30 Great LGBTQ+ Picture Books…,” is another blog post that has accumulated 163 external links and 125 internal links. This page appears to highlight Walmart’s efforts to curate and promote LGBTQ+-inclusive children’s books, demonstrating the company’s commitment to diversity and inclusion.

Both pages have a “Blog” designation, indicating they are part of Walmart’s content marketing strategy. The mobile-friendly (“Mobile friendly”) tag further suggests these pages are optimized for seamless user experience across devices.

The anchor and target URLs provided for these pages reveal Walmart’s efforts to link back to their core corporate website and privacy policy, as well as utilize affiliate links to drive additional traffic and revenue opportunities.

Overall, this backlinks profile highlights Walmart’s ability to generate high-quality, informative content that resonates with external audiences and contributes to the company’s broader digital marketing and brand-building initiatives.

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