How wise Programmatic SEO Delivers 90M+ Monthly Organic Traffic 

Segregation of traffic numbers behind Wise’s programmatic SEO strategy

• • Direct: 50.55% (34.7M)

• • Organic Search: 42.99% (29.5M)

Here’s what makes Wise’s traffic a commendable achievement:

• • High Direct Traffic: A significant portion (over 50%) of their traffic is direct, indicating brand awareness and user loyalty. People know Wise and trust the brand enough to visit directly. This is especially impressive for a financial services company.

• • Strong Organic Search Presence: Despite the high direct traffic, Wise also has a substantial organic search presence (almost 43%). This suggests their SEO & content strategy efforts are successful, attracting users who might not be familiar with the brand but are actively searching for related information.

Having a strong presence in both direct and organic traffic channels demonstrates a well-rounded digital strategy. It shows Wise is attracting both loyal users and new ones who find them organically through search.

Detailed Wise programmatic SEO strategy

 {Currency1} to {Currency2} Today

1. 1. US dollars to Indian rupees today

1. 1. US dollars to Euro today

{Bank Name} Routing Number

1. 1. Wells Fargo routing number

1. 1. Citibank routing number

A Deep Dive into the Structure of Wise Pages/Section

Wise leverages programmatic SEO content strategy to target a wide range of long-tail keywords in the international finance realm. To understand their approach in more detail, let’s explore a case study that analyzes the structure of their programmatically generated pages. This case study likely dives into specific examples like currency converter pages and bank routing number pages, explaining the data points used to populate each page type.

Currency Converter Page

Wise utilizes programmatic SEO content strategy to target a vast array of long-tail keywords encompassing currency conversions, like “{currency 1} to {currency 2}”. These programmatically generated pages function as both informational resources and landing pages, guiding users towards Wise’s money transfer services. Let’s delve into some specific examples and explore the potential organic traffic they generate each month.

Data Points

Wise infuses these programmatically generated pages with several key data points.Few of them are as follows:

• • Title comprising the names of two currencies

• • Currency converter input and output fields

• • CTA buttons

• • Currency conversion chart

• • CTA for email alerts for any price changes

• • Comparison with other competitors for sending money

• • List of Top Currencies

• • 3-step guide on how to do conversions

• • Options to Change Converter Source Currency

• • Conversion rates for converted currencies

Bank Routing Number Pages

Wise leverages programmatic SEO to target informative content related to specific bank routing numbers, like routing numbers for {bank}. These programmatically generated pages serve primarily as informational resources, although they might also subtly nudge users towards Wise’s services.

Let’s delve into some concrete examples of these pages and explore the potential organic traffic they generate each month.

Data Points

To enhance user experience and guide conversions, Wise programmatic SEO integrates various data points into these programmatically generated pages.

• • Title with little description

• • CTA buttons to get started with

• • Bank’s routing numbers for wire transfers

• • Bank’s routing numbers for different states

• • Different sections with diverse information about bank and routing numbers

• • FAQs

How Wise’s international SEO approach successfully executed with Wise programmatic SEO (If international SEO approach used)

Wise’s programmatic SEO approach appears to be successful based on the information we have about their organic traffic. Here’s how it demonstrates successful execution of international SEO:

• • Targeting Long-Tail Keywords: By programmatically generating content for long-tail keywords like “routing number for {bank}”, Wise captures a wide range of user queries related to international finance. This increases their chances of appearing in search results for relevant searches.

• • Informative Content: The focus on informative content, like currency conversion tools and explanations of routing numbers, positions Wise as a valuable resource for users. This builds trust and credibility, encouraging users to return and potentially consider their money transfer services.

• • Strategic User Guidance: While the content leans towards being informative, elements like CTAs (calls to action) gently nudge users towards exploring Wise’s money transfer services. This subtle approach can be effective in converting users who find the content helpful.

• • High Organic Traffic: The organic traffic figures (USA: 7.8M, UK: 3.8M, etc.) showcase the success of Wise’s programmatic SEO. These impressive numbers indicate they are capturing a significant portion of organic search traffic for their target keywords.

In essence, Wise’s programmatic SEO achieves international SEO success by:

• • Appearing in search results for relevant searches through long-tail keyword targeting.

• • Building trust and user base through informative content.

• • Encouraging service exploration with subtle CTAs.

• • Generating substantial organic traffic across multiple countries.

Build a programmatic SEO Strategy with uG

Impressed by Wise’s success with Programmatic SEO (pSEO)?

This data-driven approach can significantly boost your organic traffic by targeting long-tail keywords and creating informative content that resonates with users.

Partnering with seasoned pSEO experts like upGrowth unlocks these benefits and empowers you to navigate the complexities of programmatic SEO.  upGrowth’s team will craft a customized strategy to propel your growth and achieve your SEO goals.

Watch Now: How Wise’s Programmatic SEO Strategy Drives Over 90 Million Monthly Organic Visits